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Export Promotion of Selected Products to the EU and EFTA

Assessment of Trade Restrictive Measures, Market Access and Export Strategy


Clinic: Graduate Institute, Fall 2019

Beneficiary: Government of Ecuador


Executive Summary

(Full report can be read here)

Watch video here

The Project identifies trade-restrictive measures, provides negotiating strategies related to them and introduces a specific export strategy for the associations, specified by the Beneficiary.


The first chapter, set out in the present document, constitutes the introduction to the project. It analyses the socioeconomic conditions of Ecuador that generated the beneficiary’s interest in the project. Afterward, it introduces some fundamental issues related to the export promotion of Small and Medium-sized Enterprises. Moving on, the chapter introduces the products at issue, quinoa, cocoa and handicraft, and the relevant associations that produce them. Lastly, it provides some basic information on the target market, as set by the Beneficiary.

The second chapter deals with the identification of trade-restrictive measures by using online databases. After identifying them, the second chapter introduces a handbook on examining the measures that were identified. The goal is to provide a database to the Beneficiary of trade-restrictive measures and the Beneficiary will be able to conduct a legal analysis based on the handbook included in chapter 2.


The third chapter deals with market access and negotiation strategies related to the conclusions of chapter 3. In specific, chapter 3 introduces the different negotiating fora and the processes that Ecuador must comply with in order to gain better market access for its products.


The fourth chapter, divided into 4 separate documents, provides specific export strategies, tailored to the associations and the products at hand. The goal was to identify the issues faced by the associations and provide concrete guidelines regarding exportation to the target markets.