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Aspectos Regulatorios para La Internacionalización de Velino Gourmet

Clinic: Universidad de Los Andes, Spring 2019

Beneficiary: Velino Gourmet


Read the full report here

The economic globalization has facilitated commercial and economic integration, and has shortened geographic distances between countries. A couple of years ago, Colombian producers did not consider the possibility of exporting their products due to the large associated logistic costs and the complexity of reaching international markets. Today, exporting has become easier and logistic costs have decreased thanks to a set of rules that govern international trade.

In spite the proliferation of trade agreements negotiated by the government, Colombian SMEs still face a lot of problems when they decide to internationalize. Part of the problem, is the lack of knowledge about the set of applicable rules, and the whole set of considerations that should be addressed before, during and after the exportation.

The present report in Spanish was prepared by the Uniandes Tradelab law clinic. Throughout a semester, a group of five students worked with a Colombian SME called Velino Gourmet, a local company that commercializes syrups for coffee in the local market. The beneficiary requested a legal analysis of the applicable rules for exporting its product into the Chilean, Panamenian and Peruvian markets.

Initially, the first part of the report address the different local regulations that will affect the commercial operation of the beneficiary. Subsequently, the second part presents the different international regulations that will affect the ability of the product to cross different borders, covering WTO rules and those present in the preferential trade agreements negotiated by Colombia.

After a thorough analysis of the national and international regulatory framework, this report is aimed to be used as a road map for local producers that are aiming to export.