A group of students enrolled in the TradeLab clinic at IELPO, University of Barcelona in 2017, worked on TradeLab’s first memorandum in Spanish for COOMERSA, a cooperative of raw sugar producers based in Salamina, Colombia. At the request of COOMERSA, the students conducted a detailed analysis of its business structure, operations, marketing methods and compliance with Colombian domestic regulation. In addition, the students devised an effective export strategy for COOMERSA.
Relying on the comprehensive report to sell their product in international markets in a manner compliant with WTO and international trade laws, COOMERSA successfully exported the product in December 2017 and is now being sold in international markets for the very first time!
You can read the full report titled "Building an Export Strategy for COOMERSA" here.
"It has been a very enriching experience for COOMERSA and MOLIENDA REAL being part of this important initiative, as it allows small companies to enter into specialized markets that generate added value as well as fair and stable prices, so that small producers can overcome the existing burden in our country where trade in agricultural products has always been a barrier for the development of the sector."
"On behalf of MOLIENDA REAL and the small panela producers associated with COOMERSA, I hereby express our most sincere appreciation for this wonderful initiative as it allows us to take a step further in the strengthening of our sector and it constitutes an excellent possibility to improve our living standards through our productive units. I hope the program will be strengthened so as to continue supporting more organizations in our country, in addition to the experience that it represents for the students who are part of the team since the research and work with the association will allow them to put their knowledge into practice."
Carlos Augusto Zapata Cortes
Organic Program Coordinator, COOMERSA
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